Title of the article:



Tatiana V. Belko

Christina N. Saushkina

Information about the author/authors

Tatyana V. Belko — DScin Technology, Professor, Volga state University of service, Gagarina St. 4, 445677 Tolyatti, Russia.
ORCID ID: https://orcid.org/0000-0000-0000-0000
E-mail: belko@tolgas.ru

Kristina N. Saushkina — Post-graduate Student, Volga State University of Service, Gagarina St. 4, 445677 Tolyatti, Russia.
ORCID ID: https://orcid.org/0000-0000-0000-0000
E-mail: kisa163@list.ru


History of Arts




Vol. 67


pp. 252–263


November 12, 2020

Approved after reviewing

October 19, 2021

Date of publication

March 29, 2023



Index UDK


Index BBK

85.7; 85.103(2)6


Folk arts and crafts are part of the national heritage of Russia, a recognized contribution of Russia to world culture. The preservation, revival and development of folk arts and crafts always remain a topical topic of scientific research and the practice of developing souvenir products in the modern world. The paper presents the results of research on Russian folk arts and crafts: classification models have been developed including both text and illustrative materials, taking into account the geographical location of the centers of production of traditional crafts and materials used in the production, processing techniques and decoration of products. The study comes up with the results of testing the method of structural and graphic analysis of the folk art products based on the study of historical experience and the current level of souvenir production in Russia and abroad. It involves the design project “Souvenir from Russia”, which includes a series of wooden spoons: “Cyrillic” (based on the font graphics of Cyrillic writing), “Splint” (fragmentation of splint paintings and characters), “Ivanovo calico” (based on the plot ornaments of fabrics), “Khokhloma” (fragmentation of pictorial motifs and Cyrillic fontography).


Russian Folk Crafts, Russian Souvenir, Wooden Spoon Design.


1 Akinfeeva, I.I., Zhelezniak, O.E. “Suvenir kak fenomen kul'tury: spetsifika i klassifikatsionnye” [“Souvenir as a Cultural Phenomenon: Specifics and Classification Criteria”]. Vestnik Irkutskogo gosudarstvennogo tekhnicheskogo universiteta, no. 5(100), 2015, pp. 305–314. (In Russ.)

2 Bardina, R.A. Izdeliia narodnykh khudozhestvennykh promyslov i suveniry “tovarovedenie I organizatsiia torgovli”: ucheb. Posobie dlia professional'notekhnicheskikh uchilishch: uchebnoe posobie dlia professional'notekhnicheskikh uchilishch [Products of Folk Arts and Crafts and Souvenirs “Commodity Science and Trade Organization”: Textbook for Vocational Schools]. 4nd ed., rev. and edd. Moscow, Vysshaiashkola Publ.,1990. 302 p. (In Russ.)

3 Bystrova, T.Iu.,Khismatulin, A.K. Suvenir — eto ser'ezno: cotsial'no-kommunikativnyi analiz suvenira [Souvenir is Serious: Social and Communicative Analysis of Souvenir].Ekaterinburg, Reklamnaia studiia “ra4.ru” Publ., 2009. 96 p. (In Russ.)

4 Bystrova,T.Iu. Suvenir: Naznacheniei proektirovanie [Souvenir: Purpose and Design]. Moscow, Ekaterinburg, Kabinetnyiuchenyi Publ.; Ekaterinburg, Ekateriburgskaia akademiia sovremennogo iskusstva Publ., 2018. 156 p. (In Russ.)

5 Gorina, I.V., Pershina, I.A. “Suvenirnaia produktsiia i ee znachenie v imidzhevoi reklame” [“Souvenir Products and their Significance in Image Advertising”].VestnikKyrgyzsko-RossiiskogoSlavianskogouniversiteta, vol. 18, no. 5, 2018,
pp. 163–167. (In Russ.)

6 Grebeniuk, A.V. “Suvenirnaiaproduktsiiakakodinifaktorovformirovaniiaturistskogoimidzha SKFO” [“Souvenir Products as one of the Factors of Forming the Tourist Image of the North Caucasus Federal District”]. Nauchnye problem gumanitarnykh issledovanii, no. 4, 2012, pp. 206–211. (In Russ.)

7 Koretskaia, M.A. “Suvenir” [“Souvenir”]. Vestnik Samarskoi gumanitarnoi akademii. Series Filosofiia. Filologiia [Philosophy. Philology],vol. 1(3),2008, pp. 38–43. (In Russ.)