Title of the article:



Valerii L. Muzykant

F. Mfarrej

Information about the author/authors

Valerii L. Muzykant — DSc in Sociology, Professor, Peoples’ Friendship University of Russia, Mikluho-Maklaya St., 10/2, 119198 Moscow, Russia. E-mail: vmouzyka @mail.ru

Fadi Mfarrej — Graduate Student, Peoples’ Friendship University of Russia, Mikluho-Maklaya St., 10/2, 119198 Moscow, Russia. E-mail: Fadi.mfarej@hotmail.com


Theory and history of culture




Vol. 50


pp. 8–21


February 27, 2018

Date of publication

December 28, 2018

Index UDK


Index BBK



Data on the audience proves to be the main value on the Internet statistics market, while the issue of informational messages is gradually coming to the forefront both in Russia and abroad. There are materials intended for the middle class, some of them — for professional athletes only. The more precise the targeting, the more effective the texts are. The same happens with the manufacturers of goods, which have to know their buyer by sight. Basic minimum parameters are gender, age, financial condition and income. At the same time, the modern promotion of mediatexts is impossible without an effectively executed layout, if it concerns print mass media. Composition is the art of orderly arrangement of individual elements into a unit, and is applicable to everything that includes more than one element. If the symmetry balances the elements of the composition, then even static arrangement of elements in space is capable of stimulating the imagination in the presence of parallel lines or compositionally arranged points in it. Moreover, the organization and composition have common nature: the first generates the second.


readability, print mass media, composition, mediatexts, layout of geometric form, editorial, text direction, sentence structure, subscribers of the paper version, spelling errors.


1 Al-akhbar.com. Available at: http://www.al-akhbar.com (accessed 12 February 2018). (In Arabian)

2 Andrew J, Flanagan and Mirian J, Metzger. Perceptions of internet information credibility. Journalism & Mass communication quarterly, 2000, vol. 77, no 3,
pp. 13–33. (In English)

3 Asahi.com. Available at: https://www.asahi.com (accessed 18 January 2016) (In Japanese)

4 Cheskin L. Living with art. Chicago, A. Kroch and Son Publ., 1940. pp. 5–47. (In English)

5 Direktor detsada, gde pogibla 3-letniaia devochka, oprovergaet, chto na tele rebenka byli siniaki [Director of the kindergarten, where 3-year-old girl died, denies that the child`s body had bruises]. Komsomol'skaia pravda. Available at: https://www.msk.kp.ru/daily/26796.7/3830730/ (accessed 25 February 2018). (In Russian)

6 Hosni Mohamed Nasr. Internet and Media: Electronic Journalism. Jordan, Al Falah Library for Publishing and Distribution Publ., 2003, pp. 15–27. (In English)

7 Izvestiia. Available at: https://iz.ru/news/58969 (accessed 25 February 2018). (In Russian)

8 Muzykant P. V. Otrazhenie bankovskikh krizisnykh iavlenii v tematike SMI. (soderzhatel'nye, stilisticheskie i zhanrovye osobennosti) [Reflection of Banking Crisis phenomena in the media agenda (content, stylistics and genre features) ]. Abstract of dissertation candidate of Philology. Moscow, 2016, p. 190. (In Russian)

9 NHK 放送文化研究所. 放送研究と調査20158月号//テレビ視聴とメディア利用の現在 〜「日本人とテレビ・2015」調査から〜. № 8, 2015. 31 p. [NHK Broadcasting Culture Research Institute. Broadcast Research and Survey 2015 August issue. Current analysis of TV viewing and media use. From Japanese and TV 2015 (survey), no 8. 2015. 31 p.]. (In Japanese)

10 Nyneshniaia molodezh' slishkom mnogo o sebe dumaet [Today's youth thinks too highly of itself]. Inosmi.ru. Available at: http://inosmi.ru/world/20130527/209378149.html (accessed 27 May 2013). (In Russian)

11 Ông “trùm” Phan Sào Nam khai về số tiền siêu “khủng” hưởng lợi [The Phan Sao Nam “bosses” declaration about super “crisis” benefit`s amount]. Dantri. Available at: https://dantri.com.vn (accessed 25 February 2018). (In Vietnamese)

12 Reda Abdel Wahid Amin. Electronic Press. Cairo, Al Fajr Publishing and Distribution Publ., 2007, pp. 11–43. (In English)

13 Sana Abdel Rahman. Journalism in the Information Age. The Press News, United Arab Emirates, University Press House Publ., 2003, pp. 4–8.

14 Top 20 countries with the highest number of Internet users. Internet world stats. Available at: https://www.internetworldstats.com/top20.htm (accessed 22 February 2018). (In English)

15 VnEconomy. Available at: http://vneconomy.vn/thu-phi-doc-bao-online-tai-viet-nam-vietnamplus-tien-phong-171201134832838.htm (accessed 21 August 2018). (In Vietnamese)

16 Youm7.com. Available at: http://www.youm7.com (accessed 01 February 2018). (In Arabian)

17 Zheltukhina M. R., Mouzykant V. L., Barabash V. V., Ponomarenko E. B., Morozova E. V., Mori S. Russian and Japanese younger generation in search for a new Media product. Man in Indi, 2017, vol. 97, no 3. Available at: http://serialsjournals.com/serialjournalmanager/pdf/1499492844.pdf (accessed 19 December 2015). (In English)

18 たのしい組版】ベタ組み基本ルールの総まとめ──ルールを知って、ときに破る![Successful Typesetting. Better Composition General Rule Summary — Know the rules and break when]] Next To Normal. Available at: http://n-t-n.jp/category-01/009.html http://n-t-n.jp/category-01/009.html (accessed 19 December 2015).

19 マイナビニュース.団塊, バブル, ゆとり, さとり ... などなど, 世代の特徴 31.07.2013 [My navi news. Featuring baby boomers, bubble, clear, satori... etc. 31.07.2013]. Excite.co.jp. Available at: http://www.excite.co.jp/News/column_g/20130731/Cobs_il_201307_post-7859 (accessed 19 December 2015). (In Japanese)

20 橋元良明メディとと日本人変わりゆく日常: 岩波新書: 2011. [Yoshiaki Hashimoto — Daily life changing: Iwanami Shoten: 2011] (In Japanese)