Title of the article:

ANTIQUITY DISCOURSE IN POSTMODERN MASS CULTURE AND METHODS OF ITS INTERPRETATION

Author(s):

Oxana A. Zapeka

Valentin S. Shovikov

Information about the author/authors

Oksana A. Zapeka — PhD in Philosophy, Professor, A. N. Kosygin Russian State University, Khibinsky pr., 6, 129337 Moscow, Russian. E-mail: zana5@yandex.ru

Valentin S. Novikov — graduate of The State Academy of Slavic Сulture, Khibinsky pr., 6, 129337 Moscow, Russian. E-mail: valentin.shovikov@gmail.com

Section

Theory and history of culture

Year

2018

Volume

Vol. 49

Pages

Рp. 122–134

Received

March 14, 2018

Date of publication

September 15, 2018

Index UDK

008

Index BBK

71.1

Abstract

Antiquity discourse represents dynamic structure under constant shaping and what is more, being individual for each person. However we are able to highlight basic tendencies in what how antic heritage gets its interpreting within modern mass culture. Since 90-s of the past century everyday culture comes to the forefront of the popular science agenda. We are witnessing the shift of interest from global meaning-making discourses of Antiquity towards their fragmental (discrete) manifestations. Drawing on the classical heritage, writers and directors, unconsciously as it may be, chose those fields that fit the modern conscience discourse the most. The paper brings to notice that postmodern mistrust towards “metanarratives” affects the selection of actual antique images and topics for mass culture. This postmodern feature impacts on the subject matter of interpreting the classical heritage as well. Clearly visible tendency linked to the nature of interpretation of Antiquity in postmodern mass culture — is a psychologization and physiologization of the narration. In the pursuit of more realistic portrayal of the way of life of Ancient Greece and Roman Empire architects of modern mass culture deconstruct original artifacts of Antiquity while reconstructing the discourse of Antiquity of the postmodern era, reflecting within it most typical features of the modern conscience. Characters and mythological creatures acquire complexes, while social medium or psychological motivation determine their words and deeds.

Keywords

postmodernism, classical heritage, discourse, meta-text, mass culture, everyday culture, interpretation, artifact, psychologization, physiologization, crisis.

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