| Title of the article: |
Hypertext in literature, journalism and PR: social and cultural aspect |
| Author(s): |
Chilingir E. Yu. |
| Section: |
Problems of culturology and philosophy |
| Year: |
2011 |
| Issue: |
№ 1 (XIX) |
| Pages: |
15-22 |
| Index UDK: |
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| Index BBK: |
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| Abstract: |
The article shows that the culture in general and its various aspects, such as literature and journalism, are hypertext structure. It also provides examples to demonstrate that point. Public relations (PR) are inherently hypertext as well, and their effectiveness depends on the culture of the society. |
| Keywords: |
HYPERTEXT, CULTURE, LITERATURE, JOURNALISM, MASS MEDIA, PR (PUBLIC RELATIONS) |
| Bibliography: |
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| PDF file: |
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